Stop guessing.
Start growing.
I help businesses across Uganda and East Africa build digital marketing and social media strategies that generate real, measurable results — not just likes and impressions.
Hi, I'm Peter.
I am a digital marketing and social media strategy consultant working with businesses across Uganda and East Africa.
I work independently — which means when you hire me, you get me. Not a junior account manager, not an automated report, and not a generic strategy template pulled from a folder. You get my full attention, my direct thinking, and a strategy built specifically around your business.
My work sits at the intersection of technology and marketing. I understand the platforms your customers actually use, the content that moves East African audiences to act, and how to build digital systems that keep generating results long after our engagement ends. I do not sell activity. I sell outcomes.
What I Do
I offer a focused suite of digital marketing and social media strategy services. Everything I do is designed to answer one question: how do we turn your online presence into a business asset that generates revenue?
Social Media Strategy
A clear, documented plan — so every post has a purpose.
Most businesses post inconsistently, chase trends without a plan, and have no way of knowing whether their social media is working. I fix that. I design a documented social media strategy tailored to your specific business, your target audience, and the platforms that matter in your market.
This service is right for you if:
You are tired of inconsistent, reactive posting and want a professional content operation you can manage in-house — with a clear strategy behind every decision.
Digital Marketing Strategy
A joined-up plan across every digital channel — not just social media.
Social media is one piece of a larger puzzle. A complete digital marketing strategy connects your website, email, WhatsApp, search presence, and social channels into a single, coordinated system — one that attracts, nurtures, and converts customers at every stage of their journey.
This service is right for you if:
You want a complete digital marketing operation — not a collection of disconnected tactics. Particularly valuable if you have an existing customer base that has not been properly reactivated, or if you are preparing to scale.
Platform Playbooks
A complete operating manual for one platform, built around your business.
Not every business needs a full multi-channel strategy right now. Sometimes you need to master one platform before expanding. A Platform Playbook is a detailed, channel-specific operating system — the strategy, content framework, posting cadence, growth tactics, and KPIs for a single platform, custom-built for your brand.
This service is right for you if:
Each playbook is a permanent reference document your team can use indefinitely — not a one-off presentation that gathers dust after the first week.
Training & Capacity Building
Learn to do it properly. Keep the skills forever.
Some businesses do not need someone to manage their digital marketing for them — they need to build the capability in-house. I offer practical, hands-on training that transfers real skills to your team, your communications officer, or you as the business owner.
This service is right for you if:
Training is delivered in person in Kampala or online via Zoom. Every session includes reference materials and templates your team keeps.
How I Work
Straightforward. Honest. Results first.
Free Audit
I start by reviewing your current digital presence and sending you a personalised video audit — a direct, honest breakdown of where your biggest opportunities are, with specific observations about your business. No obligation. No generic report.
Strategy
Based on the audit, I propose a focused strategy: the specific activities most likely to generate measurable results for your business, in your market, with your resources. We agree on the scope, timeline, and what success looks like before anything begins.
Delivery
I deliver a written strategy document — clear, actionable, and structured so your team can implement it with confidence. Where I am managing execution, I handle it directly and keep you informed throughout.
Review & Optimise
At the end of each period, I review what worked, what did not, and what we adjust. Strategy is not a document you file away — it is a living plan that improves as we learn more about what your audience responds to.
Free Audit
I start by reviewing your current digital presence and sending you a personalised video audit — a direct, honest breakdown of where your biggest opportunities are, with specific observations about your business. No obligation. No generic report.
Strategy
Based on the audit, I propose a focused strategy: the specific activities most likely to generate measurable results for your business, in your market, with your resources. We agree on the scope, timeline, and what success looks like before anything begins.
Delivery
I deliver a written strategy document — clear, actionable, and structured so your team can implement it with confidence. Where I am managing execution, I handle it directly and keep you informed throughout.
Review & Optimise
At the end of each period, I review what worked, what did not, and what we adjust. Strategy is not a document you file away — it is a living plan that improves as we learn more about what your audience responds to.
Why Work With Me
I know this market.
My strategies are built for Uganda and East Africa. I understand the platforms your customers actually use, the content that resonates locally, and the business realities — budget constraints, infrastructure, audience behaviour — that Western marketing playbooks ignore.
You deal with me directly.
There is no account team between us. When you have a question, you ask me. When I have a recommendation, I tell you directly. The thinking you are paying for is the thinking you get.
I focus on outcomes, not activity.
I measure my work against your business results — revenue, leads, customer retention — not follower counts and reach. If a tactic is not generating results, I say so and we change course.
I am honest with you.
If a platform is wrong for your business, I will tell you. If a campaign is not performing, I will flag it before you ask. I would rather lose a client than keep one by hiding the truth.
I am precise and fast.
Strategy documents delivered within 10 working days of briefing. No six-month onboarding processes before you see any output.
Sectors I Work With
I work across industries. If your customers are online — and in East Africa, they are — I can help you reach them more effectively.
Ready to grow?
Start with a free digital audit. I will review your current online presence and send you a personalised video — a direct, no-fluff breakdown of your biggest digital marketing opportunities. No sales pitch. No obligation.
Get Your Personalised Quote